Barbara McCall is a corporate communications expert with extensive experience in managing regional and global campaigns.
She has spent over 20 years developing corporate reputation and product PR programmes for new, established and global brands and has specialist knowledge of strategic planning for emerging brands.
She has spent over 20 years developing corporate reputation and product PR programmes for new, established and global brands and has specialist knowledge of strategic planning for emerging brands.
She has gained a strong sector experience in pharmaceutical, technology, telecoms, financial and professional services, most recently as the Head of Corporate & Technology practice at Ogilvy PR Worldwide, London.
A co-founder of The Wordshop, Barbara has recently led campaigns for AstraZeneca, Airbus, SITA, Sony, Dell, Deloitte, GE, CFA Institute, FM Global, Nortel Networks and The Mall.
Barbara has a BA in Economics from Northwestern University.
A co-founder of The Wordshop, Barbara has recently led campaigns for AstraZeneca, Airbus, SITA, Sony, Dell, Deloitte, GE, CFA Institute, FM Global, Nortel Networks and The Mall.
Barbara has a BA in Economics from Northwestern University.
Directors
2010 © www.theword-shop.com PR consultancy UK
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